INTRODUCING TORIRU - "KEEP YOUR WAVE ALIVE"

Introducing Toriru clothing, scrolling through Instagram I'm always discovering the coolest independent fashion brands that deserve way more recognition than they already get. I think it's so important for young creatives to be noticed and showcase their creativity and talents to the world. We see the birth of new fashion brands often, however for young designers the market is extremely tough and I really think it's time for young creatives to get noticed. Unless you know someone in industry or have a large following, it is really hard for you to get noticed these days, it does kind of suck. There's so much talent out there that deserves to be seen. 

I recently came across Toriru clothing and first glance I loved what I saw, no hesitation I hit that follow button! I was feeling major Japanese vibes with their bold prints and striking colours. Intuiged about the brand, I came to find out the person behind it all is 22 year old Terrance Lindsey From Kansas City, find out more and check out the interview with the man himself! 

VogueWonders: Who are you and what do you do?

Terry: My name is Terry, i’m 22 years old and i’m from Kansas City , MO and the CEO of Toriru clothing brand.

VogueWonders: ow did you start your brand Toriru , what was the inspiration behind it ?

Terry: When I was 18 I started off cutting jeans , tie dying shirts and sewing. When I was 19 I decided I wanted to start my own clothing brand but financially wise I couldn't start it but deep down I wanted bring a different style to my city. When I was 20 I was more inspired by the top urban clothing brands and that inspired me to fulfill my dream of having my own clothing brand.

VogueWonders: Why did you choose to start up a fashion brand?

Terry: Because it was always my dream to have my own clothing brand.

VogueWonders: why do you think it's important for young designers like yourself to build new brands like this?    

 Terry: Because I think every generation has its own style and it’s up to our generation to bring a new wave .

VogueWonders: How has social media worked for you ?

Terry: Social media really helped my brand out as far as reaching new cities and clients. As well as a couple of upcoming celebrities collabs and supporters.

VogueWonders: What do you want to change in the current fashion market?                      

Terry: want to change the look and also the feel of fashion. I want to bring something that’s dope , lit and different . Something the people will love.

VogueWonders: What makes Toriru different from other brands out there ?                          

Terry: My name alone is different from other brands , my style is different and not to many people do anti mays. 

VogueWonders: How did you come up with the name Toriru?                                              

Terry: he name Toriru is Trill in Japanese. A Lot of people in my city and on social media knew me as Trill so me and my homeboy Casper took the time to do research and discovered Toriou.

VogueWonders: Do you classify yourself as a fashion designer?                                            

Terry: Yes and No . Yes because I can come up with my own twist and style of things when a client wants something different than I already released. No because I try to stick to the basic releases.

VogueWonders: Are there any fashion brands you would like to collaborate with ?              

Terry: Yes , I actually have a couple collabs here in Kansas City with YungLife, Brwssaddicition and a few more. I do want to do multiple celebrity collabs with FOG ( Fear Of God) , OBEY , Thrasher and last but not least Supreme. Pretty much the clothing brands that motivate me and molded my brand into the brand it is today .

VogueWonders: Where do you see yourself in the next 3 years to come ?                            

Terry: see myself in the next 3 years worldwide and still doing what I love which is making my brand better each day.

VogueWonders: Is it any advice you’d give to young people right now trying to start a fashion brand?                                                                                                                                        

Terry: You are your biggest supporter , if you don’t believe in yourself your brand won’t grow. Keep grinding and keep pushing until you get to the top .

 I am Terry CEO of Toriru clothing brand and this concludes my interview with Vogue Wonders . And always remember keep your wave alive .
— Terry Lindsey

Be sure to follow Toriru on Instagram @toriru_official and on Twitter @toriruclothing

Thanks! 

Arooj

BE BAULLA

Hey guys! As you know I love hearing of new brands and featuring them on the blog. I was recently contacted by Baulla Apparel who have launched early this year.

Baulla is a British fashion brand that produces good quality garments and accessories; it is definitely making its mark in street wear with their unique designs and great quality of material.

The brand kindly sent me two of their caps, I’m never usually one to wear caps however Baulla caps fit in with my look perfectly, you can’t go wrong, it's the perfect summer accessory for your wardrobe! 

Currently on the site shows a range of snapbacks and caps to choose from, Baulla are also looking to branch out in t-shirts, a new range of snapbacks and more!  The brands message is very simple, on the website quotes

Baulla is also a state of mind. A Baulla is someone who likes to clearly lay down his or her own sense of style, so why follow fashion, when you can create it yourself? Be different. Be a Baulla
— Baulla.com

I’m excited for what more is to come from the brand, and wish them all the best with their new future launches! Check them out at http://baulla.com/ or follow them on instagram: @Baulla_Apparel to keep up with any updates

THE FULL MANS OUTFIT

Photography by Shelby Phillips

Photography by Shelby Phillips

Photography by Shelby Phillips

Photography by Shelby Phillips

Hey guys, It has been a while since I blogged an outfit post, however I'm back! In a new collaboration with Bellfied I was sent the most comfiest grey Leighton joggers, the fabric on these are so soft, they would make great lounge wear! 

in terms of styling, I thought I'd challenge this and style the item up smart. I paired the joggers with a black twill shirt from Topman and a men's oversized vintage blazer by Tommy Hilfiger from We Are Cow. Keeping the look simple i matched the outfit with pastel beige shoes from ZARA and a leather bag from Topshop. This is literally a full mans outfit, minus the shoes and clutch...who says you can't make menswear look feminine? 

Be sure to check out bellfied at http://www.bellfieldclothing.com/ & follow their Instagram: bellfieldclo to keep up with any updates, Shop the look below! 

Arooj x

Photography by Shelby Phillips. Check out her work at http://shelbyrphillips.blogspot.co.uk/ 

VOGUEWONDERS X CASEAPP

Hello and Happy New Year everyone! Here goes my first post and collaboration of 2016. 

Very recently I was lucky to work with Case App and design my very own phone case.

Case App offer a variety of cases, from custom MacBook cases, custom iPhone cases and even Samsung, HTC and Nokia! As I own an iPhone, I chose to design a few iPhone 6 covers.

I have to say, I was so amazed by how easy the site (www.caseapp.co.uk) is to use, It's so simple! I loved playing around with different skins and graphics. There is such a huge range of artwork to choose from and you can also upload your photo to make it more personal!

When my cases were delivered, I was super excited! Looking at them I was so happy with how they turned out, Such great quality and good use of material. it was perfect, exactly how I imagined! 

So, why not treat yourself and head over to www.caseapp.co.uk and design your very own custom case. As a New Years gift you can use my 20% discount code by simply entering  'VOGUEWCASE' when checking out!  

For design ideas/inspiration be sure to follow @CaseAppOfficial on Instagram

Enjoy

Arooj x


CITY SMART

You really can't go wrong with monochrome! Avenue A recently sent me the most beautiful knit scarf and black jumper. If you haven't heard of the brand, they are an online ladies fashion boutique who stocks a range of different brands.

Wearing Avenue A's black textured jumper, I paired this with their chunky knit scarf which is just new is stock; this is definitely something to get your hands on this season, it keeps me super warm, I love it! 

Keeping the look dark, I wore black skinny trousers from New Look and a long grey coat from ZARA. I completed the look with Dare black Chelsea boots from Schuh. Following my last blog post, I think these are my all time favourite shoes I own. Not only do they match with everything, they are so comfy!

Finally, to accessorise I carried a handbag from Fiorelli - This is the perfect student bag, big enough for all your books and even a laptop, it's so convenient and super stylish, you can't go wrong!

Be sure to check out Avenue A at http://www.avenuea.co.uk/ where you will find a range of beautiful clothing and accessories, you can also give them a follow @AvenueAClothing to keep up with any updates!

To purchase the Dare Black Chelsea boots visit http://www.schuh.co.uk/womens/schuh-dare-black-boots/1438087080/ - They are so worth it! #GiftingSorted

CASUAL WINTER

Long leather coats are the one, especially when it's vintage. Passed down from my aunt, this was a big hit in the 90's during her college days. The leather jacket is perfect with this outfit and a great winter piece! 

In this post I am extremely excited to be collaborating with two amazing brands, both of who I am a huge fan of, Schuh and Bellfield!

Wearing a chunky grey knitted jumper from Bellfied, I paired it with a long sleeve burgundy check shirt also from Bellfield. There were many different ways I could have styled this, for example, wearing the shirt under the jumper or even on top, however I wanted to keep this look super casual and not smarten it up too much!

Continuing to keep it simple, I matched the jumper and shirt with regular black skinny jeans from New Look and a long brown leather coat.  To complete the look I finished with the most gorgeous black Chelsea boots from Schuh. 

I have literally been after pointy shiny Chelsea boots for so long, and now I finally have them thanks to Schuh! This was a #GiftingSorted Christmas present from them, putting the biggest smile on my face; the PR's are the sweetest people ever!

Be sure to check out Bellfied at http://www.bellfieldclothing.com/ where they have a range of beautiful winter knits and coats. You can also follow them at @bellfieldclo to keep up with any new updates. 

To purchase the Dare Black Chelsea boots visit http://www.schuh.co.uk/womens/schuh-dare-black-boots/1438087080/ - these boots are to die for, it's a purchase you will not regret. Promise

Thank you

Arooj xo

NATIVE YOUTH COLLABORATION

Photography: Aimee Dryan

Photography: Aimee Dryan

Photography: Aimee Dryan

Photography: Aimee Dryan

New season, new trends. It's time to wrap up! Autumn is probably one of my favourite seasons. Woolly knits, long coats, chelsea boots and scarf's. My layer game is going to be strong. 

I was extremely overwhelmed when I was contacted by Native Youth in regards to a collaboration. Not only have I been following their brand for ages, I absolutely what they do and how far they have come.

Going for a smart sophisticated AW15 look, I wore regular black high waisted skinny jeans from Primark, pairing it with black leather heeled boots from Topshop.  With that I matched an azetc(ish) print jumper from Native Youth. This particular print is the motif trend that always pops up at this time of year, you can't go wrong!

To finish the look I wore a longline brushed overcoat in camel, also from Native Youth. The length, fabric and fit on this coat is so on point, I love how it keeps me super warm! Keeping my accessories to a minimum, I simply added a Galliano silk print scarf and carried a leather clutch bag from Topshop.

Native Youth is available in select speciality stores and department stores in over 30 countries worldwide; including Japan, UK, USA and South Korea.

Get shopping for your AW wardrobe by checking out http://www.native-youth.com/ where you'll see a range of beautiful clothing from; long-line bombers, jacquard knits, high-necks and those perfect oversized garms!

Also be sure to follow @Native_Youth on Twitter and Instagram keeping up with any new updates!

Thank you 

Arooj xo

 

 

BOLD | LF MARKEY COLLABORATION

 

It has been a good few weeks since my last post! I have been incredibly busy settling into uni and exploring a whole new city. Checking my emails earlier this week, I was really excited to see an email LF Markey. I absolutely love this brand and what they do; their sense of creativity is shown in all their garments. 

If you haven't already heard of the brand I'm 100% sure you've probably unknowingly come across them! LF Markey is a fashion label that makes beautiful clothes for practical women. Their clothing is bold, detailed and very simple. They are currently stocked in the Goodhood Store in Shoreditch, London and the designer floor at Urban Outfitters.

In this look I paired the LF Markey Alexi Bomber jacket with a velvet detailed sweatshirt from Mango. Keeping the look bold I wore that with regular black skinny jeans from Primark and black brogues from Topshop. To finish the look I carried a small backpack I bought from a vintage store in Leeds a few years ago.

What I love about this bomber jacket is how quirky and different it is. It has its own look with mixed fabrics consisting of a creamy wool body, denim pockets and black furry Sherpa sleeves. Check out LF Markey at http://lfmarkey.com/ or even purchase the Alexi Bomber at http://lfmarkey.com/products/alexi-bomber-jacket

You can also follow @LFMARKEY on Twitter & Instagram to keep up to date with new releases. 

Thank you!

Arooj xo