So It has been confirmed that Oliver Rousteing will be doing a Balmain collection for H&M.
Being a fan of high street brands this is a collaboration I am so excited for. I reckon this will be something different, Oliver Rousteing has a great visual and I can’t wait to see what he brings.
Speaking out, Rousteing said "I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it."
Continuing to show his excitement the 29 year old shared a video to his millions of followers on Inatagram captioning " join MY new ARMY #HMBALMAINNATION #areyouready?"
Ann-Sofie Johansson, creative advisor at H&M spoke on the collaboration saying “We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody,” She continued “With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise."
Balmian is known for its striking on point style, so what could we expect from this upcoming collection? Rope detailing? Bold colours? Fringing? Black and gold? Guess we’ll have to wait and see! It will be an anticipating wait as the collection is due to land in stores on November 5th 2015. I can’t wait! #AreYouReady?!