NOK NOK, who’s there? ... If you haven't already heard of NOK NOK, they are a brand created by Angel NokoNoko who graduated from Central Saint Martin’s. Not only does Angel have a natural creative eye, the brand itself also screams personality and originality. That's what makes it so quirky and is even followed by stars such as Ellie Golding, Laura Whitmore and Marky Ramone. NOK NOK has also caught the attention of big publications like i-D magazine and Drapers.
Just recently it was announced that the Chapter || ’Summer of Love’ collection is set to be released! This collection tells a story of where an amorous love intensifies. Looking through the lookbook it's obvious that every look has its own meaning.
A statement from the press release quotes "The inside-out denim effect used in both the jeans and shirts is reflective of deeper feelings being exposed within the relationship” - I absolutely love how much thought has gone into this collection. From the images, to the location choice, interior and garments, It's not just a fashion shoot, there's a beautiful story behind it which makes this such a creative piece and is able to make a person feel some type of way!
Flicking through images, I'm getting the colourful fresh 70’s summer rocky vibe...it's almost like that "get up and dance" kind of feeling you know? There's just something there that's making me love this more and more every time I look at it.